The VISION is what we aspire to be, the MISSION is how we will achieve our vision and our VALUES are how we make decisions day-to-day to stay true to who we are.

Our VISION is to deliver exceptional dining experiences and be a franchisor of choice in Canada and abroad. 

Everything we do is to further our purpose to make our stakeholders financially successful by delivering on our four pillar focus of serving the highest FOOD quality, exceptional SERVICE, real VALUE for the experience and an AMBIENCE that excites guests to return.

Our VALUES are at the core of how we will deliver our Vision and Mission. They bind us as one team under Recipe, while supporting the uniqueness of our multiple brands.

Click on each of the values below to hear from our teammates about why our values are so important to us at Recipe and what it means to live those values each and every day.